Business Intelligence for the Pharmaceutical Industry

Multilingual support such as that offered by the Cognos 8 BI range is often an important feature for pharmaceutical companies, which might have offices in several countries across the globe. The increasing competition in both specialist areas such as oncology and the broader therapeutic classes means pharmaceuticals are looking more and more to improving their business process and competitiveness. Business Intelligence plays an important part in this endeavour.

There are a number of ways pharmaceutical companies can benefit from Business Intelligence, including scorecarding, analysis, reporting and planning. One area that Acestar has been directly involved in is in the warehousing and reporting of sales data. For example, details of sales force visits can be input into a CRM system such as Siebel using hand held computers, this data automatically collated into a data warehouse overnight then analysed and delivered to a personalised web page or emailed by 9am the next morning.

Performance high- or low-spots such as below-target sales can be constantly monitored as KPIs and email alerts sent to your Blackberry as soon as they fall below your own predefined limits.